WhatsApp to cut off messages for all who reject new data terms
WhatsApp is making a second attempt to get its users to accept an updated privacy policy after the initial effort in January sent many people to rival messaging apps.
WhatsApp extends update deadline amid privacy concerns
WhatsApp is extending the date to accept its new terms and conditions to May 15 from the previous date of February 8.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Facebook boosts WhatsApp engagement tools for businesses
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
‘Doomscrolling through the infodemic’: Social media usage trends post Covid-19
The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.
WhatsApp launches in-app digital payments service
WhatsApp has launched its first in-app payments service, following a beta test in India.
Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
Case study: Becks earns engagement by turning WhatsApp group chats into comic souvenirs
WhatsApp has become a key tool for organising social events and parties among friends – a prime audience for a beer maker. But how can brands engage with this very personal and private social channel? Becks found a smart way to get these users to come to them, by transforming friend’s WhatsApp group chat history into an epic comic souvenir of their night out.
WhatsApp sees ‘misinformation’ messages drop 70%
WhatsApp says it has seen a drop of 70% in “highly forwarded” messages – the kind that may spread misinformation about the coronavirus, after placing sharing limits on the network.
How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Half of WhatsApp usage used for work (despite breaking rules)
Over two-fifths (41%) of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that involve any non-personal use.
Ofcom’s powers expanded to regulate harmful social media content
UK broadcast media watchdog Ofcom is being given new powers to enforce a legal ‘duty of care’ over social media, the government has announced.
AI reveals emotional impact of all 50 Super Bowl ads
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Private messaging apps beat social media and word of mouth for sharing content
Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.
Facebook to connect WhatsApp, Instagram and Messenger users to each other- report
Facebook is planning to integrate WhatsApp, Instagram and Messenger across its applications, (but will remain separate apps) according to new report.
WhatsApp fights fake news with message forwarding restrictions
WhatsApp is limiting the number of times a message can be forwarded on in a bid to combat the spread of fake news.
The year in review: 17 biggest digital trends of 2018
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Facebook traffic plunges as people flock back to YouTube- study
Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research. The market leading social network has seen a decrease of 3.8 billion visits over the last two years, according to a study by a market...WhatsApp debuts paid-for business tools (and plans ads)
WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.
